Brand guidelines · v0.1 · Sep 2026
cashe.in brand
The identity system for cashe.in — logo, colour, type and stationery, and how to use them together.
About the name. Derived from the concept of cash, indicating financial transactions and security, which resonate with concepts of trust and modernity in finance.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “c” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#9E2A2BRGB 158, 42, 43#6F1D1ERGB 111, 29, 30#E09F3ERGB 224, 159, 62#2A1414RGB 42, 20, 20#FBF6EFRGB 251, 246, 239Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxEmpower Your WalletH2 · 36pxEmpower Your WalletH3 · 24pxEmpower Your WalletBody · 17pxEmpower Your WalletCaption · 13pxEmpower Your WalletLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@cashe.in
www.cashe.in
Founding Team
cashe.in
hello@cashe.in · www.cashe.in
www.cashe.in
Explorations
Alternative wordmark directions considered for cashe.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.